Hoko means 'path', that which was by taken by Joaquín León at the beginning of a crisis that is still ongoing. With thirteen marathons and many kilometers of mountains in his legs, he is a runner who manufactures and not a manufacturer who runs.
He opted for doing things differently: he reinvented formulas in order to offer technical sports clothing that would be truly outstanding in terms of quality and functionality, and he put it on the market without the high cost of raw materials and production being reflected in the final price. This was and remains the rationale behind Hoko.
But this formula is missing a key variable: YOU, because you have become our best ambassadors; because it is you who are making us successful.
The result, garments of exceptional quality that meet the requirements of functionality demanded by athletes. If we were to follow the "marked paths", the price of our garments would exceed those considered high-end, given that our production costs are higher. But in keeping with our values, we have chosen to offer the best quality at a fair price, changing formulas in other areas as well.